Web Design and Search Engine Optimization

While there are many different elements that make up website two critically important ones are the web design and the search engine optimization.

The Web Design

The web design is important to the visitor. Visitors want to visit a site and find all the information they are looking for in a quick and simple manner. The web designer helps to achieve this through the navigation building of the web design.

Visitors also want to be able to find what they are looking for with as few clicks as possible. They don’t want to be overwhelmed with pop-ups and distractions.

The search engines are going to take this into account when they crawl the web pages.

Search Engine Optimization

Often the mistake is made that SEO is only applicable to the actual content that is put on the site. Of course, it plays a major role in SEO but so does the layout of the website itself. Even the images used plays a role in this.

The type of code that the web designer uses contributes to the SEO. HTML and CSS are two very important factors for this. The web designer may or may not be responsible for the content that is going to be used on the site. In either case, the designer must ensure there is enough space in the right places to put copy. Places where the search engines can crawl it easily and pick up the information they need to index the site. They are not going to get much information off the images.

The Search Engines have become extremely advanced in the last few years. It is to the frustration of many site owners who try and keep up with the requirements of the major search engines.

A site that is well built and has valuable content is likely to get a decent indexing and good traffic.